The Association of Municipalities of the Ignatian Way is the result of uniting the forces of more than 90 municipalities from 5 autonomous communities with one objective: to take advantage of the passage of the Ignatian Way to develop tourism in their own territories.

kwstudio.design created the graphic identity. It aims to reflect the union of the municipalities from 5 communities converging in a single direction, while also reproducing the iconic symbol of the Camino – the sun – using the colors of their respective brands.