Project: Refu Brand Identity

Field: Graphic Design

Year: 2023

Refu Fábrica Alternativa has been working on craft beer and spreading its values ​​for more than 20 years.

With them we share ideals and a parallel professional history. Over the years, between beer and beer, our relationship has become friendship.

The objective, together with the Refu marketing team, was to renew the visual image. The main assignment was to design the new can labels and build, through these, an entire brand visual universe.

We started with the idea of ​​creating a graphic unit for each regular line beer, 8 beers in total. Through various graphic representations we wanted to create our own language that will evolve as the number of brews and types of beer grow. A vocabulary that communicates the different characteristics and values ​​of each product.

The design of the labels makes it easy to differentiate them by names, styles, colors and glyphs.

To enhance Refu's nonconformist spirit in each can, we accompany each symbol with an anarchic and radical visual background.

We treated each visual element, each effect or layer that was incorporated into the design as ingredients. The sum of these establishes, in each case, an image that provides a story and a context.

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