Project: Pati brand identity

Field: Graphic Design

Year: 2024

Pati is a climbing space located in Central Catalonia. With more than 8 years behind them, providing passion for this sport, the Pati team has opened new facilities.

Taking advantage of the opening of the new space, the friends of Pati wanted to renew their corporate image. The main assignment was to create a new image that will adapt to the new company line. Create a set of visual and graphic elements that represent the company's visual identity in a coherent and distinctive way. Logo, typography, images and other components that are used strategically were the initial steps to develop the entire visual universe.

The most radical change was reducing the naming of "El Pati Vertical" to a simple "Pati", providing more value and enhancing the concept of the space. A place where you can disconnect, play and share good times with the community.

The typography, made of dry wood and with an exaggerated volume, was created from scratch. The idea was to create a structured and simplistic element, but that will provide important legibility and visual weight. The isotype was simplified as much as possible into a triangular figure split in two. This evokes classic children's games that use geometric wooden pieces. With them you can play and build figures or representations such as mountains, providing concepts related to improvement, advancing and prospering.

The imagotype is made up of three concepts in this new stage of Pati. Climbing, essential basis of the activity carried out. Café, an element closely linked to the world of climbing that helps highlight the bar area of ​​the space. Finally, community, a concept that we want to promote and promote in this new period.

With the foundation built and the freedom and trust on the part of the Pati team, we evolved the rest of the complementary elements.

Do you have a new project, collaboration or consultation? Do not hesitate to get in touch!