Project: Montserrat North Face brand identity

Field: Graphic Design

Year: 2024

Montserrat North Face is a company dedicated to cycle tourism. Its objective is to offer unforgettable experiences on the bike while you tour the territory of Central Catalonia. Sport, history, culture, gastronomy and very good vibes.

The assignment was to design its corporate image. Create a functional, versatile and fun logo. The idea was to make a thick stick logo. The weight and subtle shape of the letters arranged among themselves draw the body of the mountain on which the company's name is based. The imagotype reinforces, in character, the most cheerful touch of the image. It brings movement and adaptability to an image that can evolve. A living image and in constant flow.

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Photos: Gabri Photos & Dani Casas